Coach has announced today that Jenifer Lopez will be the global face of the brand.

Her partnership will include global ad campaigns for leathergoods, ready-to-wear, and footwear, beginning in the Spring 2020 season.

Shaped by her New York roots, Jennifer has built her career and redefined industry standards by forging her own path and doing things her own way. Like Coach, she shares a belief in possibility and authentic self-expression. She’s said, “I’m so excited for this collaboration with Coach. It is a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style––an uptown downtown mix.”